Pricing built for growth
Start free for 2 weeks. No card, no credit check. Setup fees waived during trial.
Starter
For solo dealers testing the waters
- ✓ SMS qualification
- ✓ Lead capture
- ✓ Manual management
- ✓ CSV export
- ✓ Daily digest
- ✓ Email support
Growth
For active dealerships and multi-location dealer groups
- ✓ Everything in Starter
- ✓ Calendar booking
- ✓ SMS reminders
- ✓ Callback booking
- ✓ Multi-dashboard access
- ✓ Lead scoring
- ✓ Priority support (24h)
- ✓ API access
Feature comparison
| Feature | Starter | Growth |
|---|---|---|
| SMS qualification | ✓ | ✓ |
| Lead capture | ✓ | ✓ |
| CSV export | ✓ | ✓ |
| Daily digest | ✓ | ✓ |
| Booking management | Manual | Calendar booking |
| SMS reminders | ✓ | |
| Callback booking | ✓ | |
| Multi-dashboard access | ✓ | |
| Lead scoring | ✓ | |
| API access | ✓ | |
| Support | Priority (24h) |
Pricing FAQ
Why do you charge setup fees?
Real onboarding takes time: configuring your calendar, setting up call forwarding, testing with your Twilio number, training your team on the SMS flows. That's roughly 1.5 hours of our work. Setup fees reduce churn (you're more committed when you've paid), and they signal we stand behind the product.
Why does the monthly price change after 6 months?
Both tiers launch at an introductory rate for your first 6 months (£99 on Starter, £250 on Growth), then move to the standard rate (£149 and £399). It's a lower-risk way to get started while you see the results for your dealership.
Can you waive the setup fee?
Only during the free 2-week trial. After that, setup fees are charged on your first paid invoice.
What happens if I cancel?
You can cancel anytime — no long-term contract. Cancel within 28 days of your first payment and we'll refund it in full, no questions asked (see our Refund Policy). After that, payments already made aren't refunded, but cancelling stops all future charges.
Can I upgrade or downgrade?
Yes. Upgrade anytime and we'll pro-rate the difference. Downgrades take effect at the end of your current billing cycle.
Do you offer discounts for large teams?
Growth tier is already competitively priced for the value. For large multi-location groups with custom needs, email us at hello@racsosolutions.co.uk and we'll work out terms.
What's the difference between Starter and Growth?
Starter is manual: you manage bookings and follow-ups. Growth automates everything—calendar booking, reminders, lead scoring. If you're handling 20+ leads/month, Growth pays for itself in the first month via reduced no-shows.